The challenge of the quarter page trade ad.
Stemming, no doubt, from my design roots, I've always been of the opinion that a humble quarter page ad in an obscure trade title should be given the same sort of copy and layout consideration that a full page in a national colour supplement is usually afforded.
With that in mind, a Bolton-based solids handling equipment manufacturer came to us, wanting a series of little ads, crammed full with very tiny photographs of their beautifully engineered but decidedly low-visual-impact products. Having established that their usp was the ability to mix awkward, sticky or expensive ingredients in food manufacturing and pharmaceutical processes, I talked them into a different approach:
When it comes to damp and sticky food products (like the ubiquitous raisin, that everybody seems to want as an ingredient these days) your best handling solution is probably a bespoke design. At xxxx we relish the challenge of storing, feeding and mixing all sorts of ingredients. First we examine your materials, then our in-house design and technical teams create a tailored solution to ensure a solid performance. In situations where you can't afford to get stuck, talk to xxxx.
Phone Russell Hood on 01422 822150 or 07786 986197