How about this for a cold letter that got results?
A few years ago I, and no doubt countless others, spotted an article in Adline magazine stating that the Royal Armouries in Leeds was looking for a new agency. I ghosted this letter for my then MD and, following the resultant credentials meeting, we were invited to pitch for an Easter traffic building campaign. We won the business.
Whatever mix of people your new business team comprises, the managing director may have the knowledge, the marketing manager may have the theory and the sales manager may have the gusto, but in this case the copywriter made it happen!
Re: The Pitching
We, however, have a battle plan that differs from the rest in that, though we are a small out-of-town operation, we recently hired one of the best known creative talents from Manchester to spearhead our new business drive. Just have a browse through the enclosed brochure and I think you’ll realise that we have the brains, not to mention the brawn, to confidently draw swords with the bravest agencies in the land.
There, I’ve thrown down the gauntlet. It just remains for me to calmly prepare by recharging my musket, in anticipation of a meeting with you at dawn (or slightly later).
I will, of course, phone you beforehand.
Phone Russell Hood on 01422 822150 or 07786 986197